Selling Jesus?

Marketing experts will tell you that one of the best ways to sell a product is to focus on the greeds and needs of consumers. Psychologically, we are people of convenience. If there is a product at the right price that will either bring us pleasure or reduce our suffering (discomfort), the product is going to sell. The point is that selling is easy when we understand the selfishness of the consumer.

For example, beer commercials hardly market the virtue of their product, but rather the good time that you’ll have while drinking. The moral is that having beer at a party will bring the pretty girls and companionship one desires.

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